Let the Adventure Begin
Beyond your 9 to 5 awaits your next adventure…let's get real, your mind is already there. Bait & Switch is the brand that understands your adventuring spirit and state of mind.
Up ahead, around that next turn, over the pass, and through the hills you’ll cross a trail before you come to a stream that feeds into river that the locals call a lake because of a dam. Damn. Let the adventure begin!

Built in the wild...for the wild:
The legend of Bait & Switch began somewhere in the Rocky Mountains...

Subscribe to our newsletter
Promotions, new products and sales. Directly to your inbox every other month.