The Bait & Switch Legend:
The legend of Bait & Switch started somewhere around whenever the wind started blowing. Small, simple roots. Some people say they never even saw it coming - other's claim they've seen it before and they've known about it all along. I suppose that's why Bait & Switch has become legendary status...there always has been a lot of discussion and even sometimes debate around the subject.
You find out who your friends are:
Hunters and fisherman (and fisher-women) from the old world have always understood Bait & Switch - the name Bait & Switch for them signaled, at the very least, that you were in the "chase" for something big, something good. If you missed your prize today, that means next time was going to be that much sweeter. It was those very same hunters and fisherman who stood by Bait & Switch while others tried to paint it as a derogatory financial term over the last half-century. All that bad press certainly was a gut-check for Bait & Switch, but in the end the truth always comes out.
"Don't call it a comeback - we've been here for years!"
Today, Bait & Switch is seeing a resurgence, and it's presence is undeniably being seen, felt and worn around the country. In the end, when you clear through all the distractions, we're all looking for that next get-away to the mountains, to the lake, or both. That need to get away and find your next adventure...that's truly what Bait & Switch is all about: get real - get wild - Bait & Switch. And the legend lives on.